All logos of companies are registered
trademarks of their respective holders. Designed when I was Art Director
at Fitzgerald
Communicatons. Scott E Rowley, Art Director & Designer.
Harris ESS PR - Website
The Objective:
Harris ES PR department looking for a way to decrease incoming calls,
organize, distribute and archive press releases and corresponding images
with PR.
Marketing Strategy:
Plan and coordinate the first pres release distribution website.
Creative Execution:
Design a site that complimented that year’s ad campaign. Create
user-friendly navigation with visual hints of where the user is in the
site. Easy to search database of PR and corresponding images.
Result:
Reduced PR calls into the corporation and increased their presence in
publications and broadcast news by 75%. Won; Web Marketing Association
1998 Web Award for outstanding achievement in web site.
Award Winning
PR Website (Site is no longer live. It went down in 2003)
Any visual that is accompanied
with the word "concept" is the property of Scott Design and it is not to be reproduced, circulated, duplicated or any other use of the graphics or information contained within the "concept" is
strictly prohibited without written approval from Scott Design.
Scott Design is a Limited Liability Company