The Objective:
Michael Ertel approached Scott Design to design and produce collateral that would help with his newly elected position to communicate with the voters of Seminole County Florida.

Marketing Strategy:
Create a new classic look that will accommodate all possible print and digital collateral to provide information to Seminole County voters.

Creative Execution:
My approach was to look at historical political items. The logo came about using the American flag as a simple graphic element that tells voters that this office is American. I than took actual images of the declaration and used it as a background for print collateral. I also took 1950's campaign buttons and added my own words to be used in collateral and as linking buttons to specific votor information pages on the Web site. Also I used a photo of the American flag as a background graphic element to help tie together the logo with the all collateral.

Result:
Increased recognition and respect from the public, the news media and has help Michael to be re-elected.