The Objective:
Technologies Management came to Scott Design for an aditional brochure to go with existing collateral. Already investing in production of the existing collateral, the design needed to compliment them.

Marketing Strategy:
The marketing director wanted to create a small brochure that explains their services that could go into their existing sales kit to be handed out at trade shows or on it's own.

Creative Execution:
After reviewing the existing collateral which has busy patterns of shading. I decided to take their corporate colors and created solid areas of it on the front and inside cover. The only shading I placed in the design was the center of their logo and ghosting their logo as a graphic element on the inside spreads. I chose a slightly modern serif type face and flowed in the text in a simple grid and applied indents to allow for easy reading. Opening and closing quotes that were provided by the owner and customers I placed on a short fly sheet which was stitched in to be at the beginning and closing of the book.

Result:
Satisfied client, they have hired Scott Design to start to update their existing collateral.